Monthly Archives: June 2016

The Campaign Conundrum

Every campaign faces the difficult question: how do we spend our resources?We would like to suggest spending it by building a simple, 4 layer campaign pyramid even as you continue to raise more and more funds for your campaign.The base: grassroots organizing and voter ID. It should be as wide and broad as you can […]

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Winning With Data

When you look to run for office, there are a few things you must consider. The more obvious ones are fundraising, who will run your campaign, what your campaign team looks like, etc.Often missed by campaigns, especially first time campaigns, is the concept that you don’t need to talk to every voter. You need to […]

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