Category Archives for "Campaign Tips"

Your Campaign Pyramid Built Correctly, Part 2

Now that you have your campaign up and running inside CampaignSidekick, what are your next steps? Let’s start with the three most valuable resources a campaign can have: Time, Money and Volunteers. Maybe you can win with just one of those (Money), but if you want to guarantee electoral success, you will need all three. […]

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Your Campaign Pyramid Built Correctly, Part 1

A lot of first time candidates wonder how to structure their campaigns. What is the starting point? What are the first steps to take? Let us start by saying EVERY good campaign is built from the ground up. Every campaign. Think of your campaign as a pyramid. The base is the broadest and is the […]

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Keys to Effective General Election Voter ID

As the campaign season shifts from the primaries to the general, smart campaigns are already re-tacking their ground operations to prepare for November. This shouldn’t be a discovery of new principles but rather a re-gearing of the campaign infrastructure to prepare for a new, and largely un-touched, universe of voters.Much of this re-tooling requires that […]

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The Campaign Conundrum

Every campaign faces the difficult question: how do we spend our resources?We would like to suggest spending it by building a simple, 4 layer campaign pyramid even as you continue to raise more and more funds for your campaign.The base: grassroots organizing and voter ID. It should be as wide and broad as you can […]

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Winning With Data

When you look to run for office, there are a few things you must consider. The more obvious ones are fundraising, who will run your campaign, what your campaign team looks like, etc.Often missed by campaigns, especially first time campaigns, is the concept that you don’t need to talk to every voter. You need to […]

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