Tag Archives for " Election "

Keys to Effective General Election Voter ID

As the campaign season shifts from the primaries to the general, smart campaigns are already re-tacking their ground operations to prepare for November. This shouldn’t be a discovery of new principles but rather a re-gearing of the campaign infrastructure to prepare for a new, and largely un-touched, universe of voters.Much of this re-tooling requires that […]

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The Campaign Conundrum

Every campaign faces the difficult question: how do we spend our resources?We would like to suggest spending it by building a simple, 4 layer campaign pyramid even as you continue to raise more and more funds for your campaign.The base: grassroots organizing and voter ID. It should be as wide and broad as you can […]

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Winning With Data

When you look to run for office, there are a few things you must consider. The more obvious ones are fundraising, who will run your campaign, what your campaign team looks like, etc.Often missed by campaigns, especially first time campaigns, is the concept that you don’t need to talk to every voter. You need to […]

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Block Walking Basics

As long as politicians have been whipping votes, campaigns have been knocking on doors and it’s still the best way to grow support. Knocking doors isn’t sexy or glamorous but it wins campaigns like nothing else.I’ve been knocking doors for conservative candidates since I was 12 years old, have trained thousands of activists how to […]

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Your Campaign Checklist

Before you start your campaign you must develop a plan. Every successful campaign starts with a strategic plan. As you set your campaign plan up refer to the items below to make sure you are on the right track.Campaign ManagerIf at all possible you want to have an experienced, motivated campaign manager running the day […]

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