Here’s today’s tip: Money in your account when the polls closed is wasted.
We lost the first election I ever helped in because we didn’t give it everything. I can’t remember what the financial balance was when the polls closed, but I know we metaphorically had “something left in the tank” individually. We could have touched a few more voters. And because we didn’t leave everything on the field, we lost by 12 votes.
Whether it’s financial or individual energy, anything left in the tank when the polls close is wasted.
Now, I’m not advocating fiscal irresponsibility. If you know beyond a shadow of a doubt that you’ve got this wrapped up, I can understand holding back some funds and not just blowing it on another mailer. These are exceptions to the rule and outside what most people will face.
My point is that you shouldn’t be afraid to spend what you’ve got and give every ounce of effort, right up until the last votes are cast. Win or lose, you want to KNOW that you did everything. Any effort not used will be repurposed to self-flagellation if you lose. And all the money remaining will just get reimbursed to donors.
If victory is at all in doubt, never leave an ounce in the tank.