January 11, 2018

Building Your Campaign Pyramid, Part 1

UncategorizedBy Amy Knickerbocker January 11, 2018

A lot of first time candidates wonder how to structure their campaigns. What is the starting point? What are the first steps to take? Let us start by saying EVERY good campaign is built from the ground up. Every campaign. Think of your campaign as a pyramid. The base is the broadest and is the foundation. It…

The Campaign Conundrum

UncategorizedBy Amy Knickerbocker January 11, 2018

Every campaign faces the difficult question: how do we spend our resources? We would like to suggest spending it by building a simple, 4 layer campaign pyramid even as you continue to raise more and more funds for your campaign. The base: grassroots organizing and voter ID. It should be as wide and broad as…