Campaign Tip: Every facet of your campaign should be infused with a sense of urgency. No lollygagging.
Here’s today’s tip: Every facet of your campaign should be infused with a sense of urgency. No lollygagging. A lot of people equate urgency purely with speed. Speed is obviously important in campaigns but just looking at urgency as a tempo measurement comes up short of what I’m talking about here. I mean that you…