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Campaign Tip: Never lie or embellish your campaign bio. You WILL get caught.

Here’s today’s tip: Never lie or embellish your campaign bio. You WILL get caught. This seems on the surface like a no-brainer … but you’d be surprised to find out how many candidates get slammed for failing to follow this rule. Look, we all want folks to like us. And if you’re running for office,…

Campaign Tip: Never pass up an opportunity to say “Thank you!”

Here’s today’s tip: Never pass up an opportunity to say, “Thank you!” There are no two works in the English language more powerful than “Thank you.” But I’ll tell you what, I’d be hard pressed to find a campaign that uses them enough. As a candidate, you’re the front-man, but the campaign will fail unless…

Campaign Tip: You can’t win a campaign by working banker’s hours.

Here’s today’s tip: You can’t win a campaign by working banker’s hours. Taking on a campaign, depending on the scope, is basically like signing up for another part or full-time job. Just like taking a new job, there’s a lot to learn and an adjustment period where you have to re-learn the art of balancing…

Campaign Tip: Communication isn’t what I say, it’s what YOU hear.

Here’s today’s tip: Communication isn’t what I say, it’s what YOU hear. My dad started telling me this when my age was still in the single digits and reminds me of it frequently. It’s as true now as when I first heard it. The jist of this lesson is that I take ownership over what…

The Quest for Perfection

Is there a roadmap to perfect? We don’t know, but we’re always look for it!

Four Jobs for Difficult Volunteers by Kris Shafer

Campaign volunteers can be tough to manage. Here are some practical tips for you.

The Sidekick Story and Supercharging Your Campaign

There’s no secret sauce to winning in politics. But if there were, you’d find it here.