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Campaign Tip: Never break the law. You’re not Frank Underwood and you WILL get caught.

Here’s today’s tip: Never break the law. You’re not Frank Underwood and you WILL get caught. I pretty well hope that y’all are virtuous, law-abiding citizens but it would be silly to pretend that temptation isn’t real. On the campaign trail, there are a lot of laws you need to pay attention to. The impact…

Campaign Tip: Every facet of your campaign should be infused with a sense of urgency. No lollygagging.

Here’s today’s tip: Every facet of your campaign should be infused with a sense of urgency. No lollygagging. A lot of people equate urgency purely with speed. Speed is obviously important in campaigns but just looking at urgency as a tempo measurement comes up short of what I’m talking about here. I mean that you…

Campaign Tip: If you can’t tell someone why you’re running in 30 seconds or less, don’t run.

Here’s today’s tip: If you can’t tell someone why you’re running in 30 seconds or less, don’t run. One of the first things we talk about in our free online course is how to answer three questions: Why Me (why I’m the right person for the job), Why Now (why THIS is the time for…

Campaign Tip: Handwritten notes are one of the most powerful tools you have. And they’re cheap!

Here’s today’s tip: Handwritten notes are one of the most powerful tools you have. And they’re cheap! Growing up, it felt like pulling teeth when my mom made me write thank you cards. For some reason I hated it. I was grateful for the gifts but something about it…laziness probably, just made it a process…

Valuing Volunteers

Value your volunteers and they will repay you in kind.

Campaign Tip: There is no greater enemy to your campaign than your own ego.

Here’s today’s tip: There is no greater enemy to your campaign than your own ego. If you’re running for office, you’ve probably got a pretty healthy ego. Otherwise you wouldn’t be telling everybody that you’re the best possible option for the job. While ego rightfully carries a negative connotation, it’s an important part of each…

Campaign Tip: Work harder and smarter than your opponent.

Here’s today’s tip: You need to Work harder AND smarter than your opponent if you want to win A good plan is awesome and burning a combination of sweat and shoe leather is important but there’s a limit to how far you can get if you can’t combine the two. When I talk about working…

Campaign Tip: Don’t just ask winning candidates for advice. Losing teaches lessons winners may never see.

Here’s today’s tip: Don’t just ask winning candidates for advice. Losing teaches lessons winners may never see. I’ve interviewed and talked to more candidates than I can count. Each of them has unique lessons they’ve learned but some of the most valuable advice I’ve received has come from men and women who lost. The biggest…

Campaign Tip: “What orators lack in depth, they make up for in length.” – Charles-Louis de Secondat

Here’s today’s tip: “What orators lack in depth, they make up for in length.” – That quote is from Charles-Louis de Secondat It’s hard to be concise with our words. It takes work. If you give me an hour to talk and a topic, I’ll have no problem filling the time and I probably won’t…