Campaign Tip: Prepare to be attacked before you are.

Here’s today’s tip: Prepare to be attacked before you are. Anybody familiar with politics or political campaigns has heard about opposition research. That’s where you find out everything possible about your opponent, both to know where they are strong and weak. The flip side of that coin is far less well-known and tragically so. What…

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Campaign Tip: You should never be too busy to listen

Here’s today’s tip: You should never be too busy to listen. Some of the most destructive campaign mistakes I’ve seen originate with a candidate who neglects to follow this tip. You’re in the middle of a campaign. You’re juggling family and job and volunteers and donors and somewhere in the middle, your ears start shutting…

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