Hillary Clinton, Data and Defeat

A fascinating article was posted at The Daily Beast this morning. In in, the data gurus on the Democrat side of the political aisle discussed Hillary Clinton’s accusation that bad data and technology cost her the 2016 Presidential race. According to Clinton: “I set up my campaign and we have our own data operation. I get…

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Lessons from Montana

We had the chance recently to work the last week of the Montana special election. For anyone following politics, you know that the last 24 hours of that election were a wild ride with the Republican candidate, Greg Gianforte, being accused by a reporter of assaulting him. In the end, Gianforte won going away. Why?…

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How Do You Create Time?

As we blogged about in our last post about building your campaign pyramid correctly, we mentioned three critical elements that most campaigns will never have enough of: Time, Money and Volunteers. From Part 2 of Building Your Campaign Pyramid Correctly: You as a candidate will never have enough Time to fully ID and engage the…

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Building Your Campaign Pyramid, Part 2

Now that you have your campaign up and running inside CampaignSidekick, what are your next steps? Let’s start with the three most valuable resources a campaign can have: Time, Money and Volunteers. Maybe you can win with just one of those (Money), but if you want to guarantee electoral success, you will need all three. One…

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Building Your Campaign Pyramid, Part 1

A lot of first time candidates wonder how to structure their campaigns. What is the starting point? What are the first steps to take? Let us start by saying EVERY good campaign is built from the ground up. Every campaign. Think of your campaign as a pyramid. The base is the broadest and is the foundation. It…

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The Campaign Conundrum

Every campaign faces the difficult question: how do we spend our resources? We would like to suggest spending it by building a simple, 4 layer campaign pyramid even as you continue to raise more and more funds for your campaign. The base: grassroots organizing and voter ID. It should be as wide and broad as…

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